The digital age has fundamentally altered the behavior of pharmaceutical companies towards their target.
“New technologies, for a multi-channel communication fast and effective”
This physiological development that has led to the creation of new channels to communicate and interact, brings the need for a new generation of partners to the pharmaceutical companies, able to support it in order to benefit from this innovation.
Interactive Visual Aid on Tablet
Pharmaceutical companies are increasingly investing in digital initiatives, e-detaling, a term that identifies all the tools of digital communication addressed to the dissemination of scientific information among doctors.
“Interacting with your contact to perceive the needs and provide valuable solutions”
Among this kind of initiatives are also interactive visual aids, that can be used by pharmaceutical reps through iPad and other tablets.
Segno&Forma, with its system iVisual and other commercial software (Veeva, Mobile Intelligence) has an experience of over 10 years in the design and creation of interactive visual aid.
Thanks to our team of scientific copywriters, interactivity experts, designers and developers, we are able to create attractive interactive solutions with high level scientific profile.
The main goal in interaction design is to allow pharmaceutical reps maximum ease of use and usability of all contens available on the tablet.
Today, the Internet is one of the main communication channels, even for the pharmaceutical market.
Segno&Forma has an internal structure dedicated to the creation of services related to web and web marketing.
“A website that takes into account the user and not only the content can make the difference between being selected or not”
In addition to the typical skills of a science communication agency we integrate marketing know-how that allows us to provide a complete service, supported by the most advanced content management technologies for the creation and implementation of complex web solutions.
We create web services or product sites for doctors, disease awareness sites for patients, online survey, and other initiatives that support the communication of product or institutional.
We keep great attention to the analysis of the results to improve access to websites and spread contents also through "mobile" and/or "social" communication initiatives, in order to provide effective tools for online visibility.
Since the birth of the first iPhone, Segno&Forma began to explore the world of "mobile" applications, with a focus on the pharmaceutical market and Apps for Doctors.
“Creating a service that is always with the doctor, to be a valuable support and open a Digital Direct Marketing channel”
Today we are a reference agency for the design and development of applications for GPs and Specialist physicians, with more than 30 applications developed and available for download from the App Store or Google Play and over 100 B2B applications developed for customer Companies.
We develop our projects working in close partnership with scientific societies or opinion leaders in several therapeutic areas.
In addition to software design and to the creative part of a project, we deal with any software certifications and support to the project by optimizing downloads.
Being present online on social networks or on the main mobile applications stores is no longer enough to ensure good results for a digital initiative.
The production of digital services must be part of an interactive activity of digital PR, which is usually a multi-channel activity, web and social, to help content spread over the web.
“With digital PR activities we are found by those who seek us, and we appear to those who don’t”
“Digital public relations” help to increase the quality of the interactions between the company and its target, medical and non-medical.
Working in the network, with proper tools and adequate modalities, it is possible to convey information and quality content, maximizing the spread on the target.
Among digital PR activities, we also set up and manage, according to defined objectives, Facebook pages, Twitter profiles and LinkedIn groups..
The main tool of digital PR is the interaction with users, physicians, patients, pharmacists, but also with journalists, bloggers and editors of specialist websites.